The homepage of this site immediately sets the tone for the
audience.
In a large font “California Coastal Counseling” heads the
top. Underneath in the same color the words “Psychotherapy, counseling,
coaching” are clearly stated leaving no room for misinterpretation of the intent for this site.
The pictures scrolling are of men and women of various ages
smiling, giving the impression that the services provided help make their
clients happy. Although there are age and gender differences in the pictures
there is not variety in ethnicity. I
plan on asking the therapist I interview if there was a planned reason for
that. The perception of one ethnicity
represented could be misunderstood to mean that they do not support services to
non “White” clients. This may be a
strategy for a particular demographic(s), but I do not think it’s the intent.
The conventions seem to be on par for the services provided.
There is an intro to what their services can help with, containing highlighted
in bold “Buzz” words catching the attention of the reader. I think this is
great because it doesn’t allow the audience to wander. It is direct and
pointed. Again, I think this helps the reader know the emphasis this specific
therapist is keen to. By having bold words, one’s pathos/emotions are engaged.
On her homepage she has two pictures of herself. And while
both pictures are warm and welcoming, I am not sure why there is a need for
two. I will ask about that.
The therapist I am choosing to work with is an African
American woman, which makes my previous inquiry about the scrolling pictures
even more confusing.
Mrs. Williams (MFT) definitely gives me the impression she
is knowledgeable based on her therapist license info readily displayed with the
“Verified by Psychology Today” stamp. She also follows the traditional
convention(s) of having a “Learn More” section. This further helps the reader
feel the depth of knowledge. Within the “Learn more” section one could choose
to click on different tabs further engaging the reader and bringing more
information.
In more than one place.. The reader can contact the office
to make an appointment or receive a newsletter. This shows a welcoming to new
clients and a sharing of information.
Although this homepage may be organized in its own unique
fashion, I think it is fitting of the genre of most therapists.
People do not contact a therapist unless they typically are
having emotional strain… The “Testimonial” and “About” tabs along with the bold
words are a straight shot to ethos and pathos! By expressing her background in the about
section the reader feels warm and trusting of the therapist. The testimonials
confirm the confidence one wants in their therapy and the positive outcome they
are looking for. I can clearly sense the therapist wanted her readers to feel
safe and confident she could bring forth the services the clients need.
Ethos is very present in her “About” section. After reading
I felt 100% positive this therapist in particular was working with a high level
of ethics and care for her clients. She was wise to share the leadership roles
she has and recognitions she’s has received. I don’t think many readers would
doubt she is a professional and has the support of her professional community.
She also states how many years she has been practicing which further reinforces
her knowledge and credibility.
The logos aspect of her website is interwoven throughout.
She does not seem to directly solicit her business.. but after reading her
site, one can’t help but connect enough to see that if you are dealing with
emotional stresses.. she can help. I think this falls into the logos category
because it would be difficult to not logically conclude she has the skill set and
desire to help you (the reader).
Her use of language is professional yet not intimidating.. I
think this is great since many could be nervous to explore therapy! Her tone
seems very relaxed in nature and non-threatening. This style of approach is
wise since the topic of her profession is sensitive and needs to be presented
in a gentle fashion. I look forward to receiving hard copy artifacts to further
analyze.
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